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olloclip Expands Lens Offerings for Mobile Photographers

The Imaging Alliance Blog – 11.5.18

olloclip today announced its all-new Pro Series and Intro Series of lenses, offering more choices for both enthusiast and casual smartphone photographers to change their field of view. The new Pro and Intro Series complete the olloclip Connect X line designed to let smartphone users shoot wider and closer than with the built-in camera alone. All olloclip Connect X lenses are compatible with the Multi-Device clip, iPhone X clip, and future iPhone attachment clips.

Read more: olloclip® Expands Lens Offerings for Mobile Photographers

Dual Cameras and Selfies Still Rule, but Survey Shows Other Features Figure More Than Expected in Choosing a Smartphone

The Imaging Alliance Blog – 10.17.18

MediaTek today announced the results of a survey it conducted with Qualtrics measuring the most popular camera features in smartphones according to U.S. consumers. The survey results highlight the popularity of dual cameras, portrait mode, HDR and other premium smartphone features that have become more accessible to mid-market consumers over the past few years. The results also showcase how AI-driven features like face beautification and augmented reality (AR) stickers are used regularly, particularly by younger consumers, to enhance users’ photos and videos.

Read more: Dual Cameras and Selfies Still Rule, but Survey Shows Other Features Figure More Than Expected in Choosing a Smartphone 

Sony Introduces the New Cyber-shot HX99, the World’s Smallest Travel High Zoom Camera

The Imaging Alliance Blog – 10.16.18

Sony Electronics Inc. – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer – has today announced the Cyber-shot® HX99 (model DSC-HX99) camera, an exciting new travel zoom that packs an extreme zoom range of 24-720mmi into the world’s smallestiv camera body of its kind.

Read more: Sony Introduces the New Cyber-shot HX99, the World’s Smallest Travel High Zoom Camera

Zooming With Features: Canon Introduces Latest High-Power Zoom Digital Camera, The PowerShot SX70 HS

The Imaging Alliance Blog – 9.21.18 (9.20.18)

It’s a common saying that good things come in small packages and today, Canon U.S.A., Inc., a leader in digital imaging solutions, demonstrates this with the introduction of the new PowerShot SX70 HS compact digital camera. Featuring a 65x Optical Zoom Lens (equivalent to 211-1365mm1), 20.3 Megapixel2 CMOS imaging sensor and 4K video capabilities, the PowerShot SX70 HS camera is an ideal fit for anyone who wants powerful optical performance in a compact package. With a minimum focusing distance of 0cm3 and a zoom up to 2730mm1 (with ZoomPlus), the PowerShot SX70 HS allows users to create beautiful close-ups and stunning wide shots without changing lenses.

Read more: Zooming With Features: Canon Introduces Latest High-Power Zoom Digital Camera, The PowerShot SX70 HS

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