The era of spatial computing is here, where digital content blends seamlessly with your physical space. So you can do the things you love in ways never before possible. This is Apple Vision Pro.
Apple today unveiled Apple Vision Pro, a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others. Vision Pro creates an infinite canvas for apps that scales beyond the boundaries of a traditional display and introduces a fully three-dimensional user interface controlled by the most natural and intuitive inputs possible — a user’s eyes, hands, and voice. Featuring visionOS, the world’s first spatial operating system, Vision Pro lets users interact with digital content in a way that feels like it is physically present in their space. The breakthrough design of Vision Pro features an ultra-high-resolution display system that packs 23 million pixels across two displays, and custom Apple silicon in a unique dual-chip design to ensure every experience feels like it’s taking place in front of the user’s eyes in real time.
Over the course of a presentation packed with trailblazing innovations and cutting-edge features, Apple unveiled Apple Vision Pro, a revolutionary spatial computer that seamlessly blends digital content with the physical world. Three Macs also debuted: The new MacBook Air is the world’s best 15-inch laptop, while Mac Studio with M2 Max and M2 Ultra, and Mac Pro with M2 Ultra are the most powerful Macs ever made. Additionally, new features coming to iOS 17, iPadOS 17, macOS Sonoma, watchOS 10, tvOS 17, and AirPods enable developers to go even further with their apps, and empower users to get even more out of their devices.
Apple today introduced the 15-inch MacBook Air, the world’s best 15-inch laptop. With an expansive 15.3-inch Liquid Retina display, the incredible performance of M2, up to 18 hours of battery life,1 and a silent, fanless design, the new MacBook Air brings power and portability — all in the world’s thinnest 15-inch laptop. With an all-new six-speaker sound system, the 15-inch MacBook Air delivers immersive Spatial Audio, along with a 1080p FaceTime HD camera, MagSafe charging, and the power and ease of macOS Ventura for an unrivaled experience. Customers can order starting today, with availability beginning Tuesday, June 13. The 13-inch MacBook Air with M2 gets a new starting price of $1,099 — $100 less than before — to deliver even more value and choice to everyone, from upgraders to first-time Mac customers.
Apple today announced new health features in iOS 17, iPadOS 17, and watchOS 10, expanding into two impactful areas and providing innovative tools and experiences across platforms.
Apple today announced M2 Ultra, a new system on a chip (SoC) that delivers huge performance increases to the Mac and completes the M2 family. M2 Ultra is the largest and most capable chip Apple has ever created, and it makes the new Mac Studio and Mac Pro the most powerful Mac desktops ever made. M2 Ultra is built using a second-generation 5-nanometer process and uses Apple’s groundbreaking UltraFusion technology to connect the die of two M2 Max chips, doubling the performance. M2 Ultra consists of 134 billion transistors — 20 billion more than M1 Ultra. Its unified memory architecture supports up to a breakthrough 192GB of memory capacity, which is 50 percent more than M1 Ultra, and features 800GB/s of memory bandwidth — twice that of M2 Max. M2 Ultra features a more powerful CPU that’s 20 percent faster than M1 Ultra, a larger GPU that’s up to 30 percent faster, and a Neural Engine that’s up to 40 percent faster.1 It also features a media engine with twice the capabilities of M2 Max for blazing ProRes acceleration. With all these advancements, M2 Ultra takes Mac performance to a whole new level yet again.
Apple today introduced the new Mac Studio and Mac Pro, the two most powerful Macs ever made. Mac Studio features M2 Max and the new M2 Ultra, delivering a huge boost in performance and enhanced connectivity in its stunningly compact design. Mac Studio is up to 6x faster than the most powerful Intel-based 27-inch iMac,1 and up to 3x faster than the previous-generation Mac Studio with M1 Ultra.2 Mac Pro, now featuring M2 Ultra, combines the unprecedented performance of Apple’s most powerful chip with the versatility of PCIe expansion. Mac Pro is up to 3x faster than the previous-generation Intel-based model.3 Featuring up to 192GB of unified memory, Mac Studio with M2 Ultra and Mac Pro have far more memory than the most advanced workstation graphics cards, taking on demanding workloads other systems can’t even process. The new Mac Pro completes the Mac transition to Apple silicon and, together with the rest of Apple’s pro systems, gives users the most powerful and capable lineup of pro products Apple has ever offered. Mac Studio and Mac Pro are available to order today, with availability beginning Tuesday, June 13.
This fall, software updates across AirPods will unlock powerful new capabilities to transform the personal audio experience. AirPods Pro (2nd generation) become easier to use across environments and interactions with three powerful new features: Adaptive Audio, Personalized Volume, and Conversation Awareness. The entire lineup also gains new and improved features that make calls and Automatic Switching even more seamless.
Apple today announced software updates coming this fall that make Apple TV 4K even more enjoyable, interactive, and fun for the whole household. With tvOS 17, FaceTime comes to Apple TV 4K, so users — for the first time ever — can enjoy the popular app on their TV for even more engaging conversations with family and friends. tvOS 17 also introduces an all-new Control Center, along with other enhancements that provide a more personalized experience that works even better with iPhone. Apple TV 4K brings together Apple TV+ and all of the most popular streaming apps — in cinematic picture and audio quality — as well as Apple Music, Apple Fitness+, and Apple Arcade to the biggest screen in the home. Boasting the powerful performance of the A15 Bionic chip, intuitive controls, and seamless interaction with Apple devices and smart home accessories, Apple TV 4K is the best living room device. tvOS 17 is available as a developer beta today, and it will be available as a free software update this fall.
Apple today announced its latest privacy and security innovations, including major updates to Safari Private Browsing, Communication Safety, and Lockdown Mode, as well as app privacy improvements. Additionally, Apple introduced new features designed with privacy and security at their core, including Check In, NameDrop, and Live Voicemail. These new efforts are the latest manifestation of Apple’s deeply held belief that privacy is a fundamental human right and that good privacy is built on a foundation of strong security.
