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Four ways to build for streaming video in 2023

Google Blog – 2.6.23

The start of a new year is the best time to revisit your advertising strategy and prepare for what lies ahead. Last year, for the first time ever, people spent more time streaming video than watching linear TV and over half of all global video impressions happened on Connected TV (CTV). To capitalize on this shift, you need the right technology to uncover new opportunities, maximize your revenue, and give you the flexibility you need to deliver a seamless video ads experience.

Source: Four ways to build for streaming video in 2023

An important next step on our AI journey

Google Blog – 2.6.23

AI is the most profound technology we are working on today. Whether it’s helping doctors detect diseases earlier or enabling people to access information in their own language, AI helps people, businesses and communities unlock their potential. And it opens up new opportunities that could significantly improve billions of lives. That’s why we re-oriented the company around AI six years ago — and why we see it as the most important way we can deliver on our mission: to organize the world’s information and make it universally accessible and useful.

Source: An important next step on our AI journey

How we achieve privacy through innovation

Google Blog – 2.1.23

Today, computing no longer happens just on a phone or a laptop, but across your home, in your car, on your wrist and in the cloud. It is part of what makes technology so intuitive and helpful. It requires technological innovation to work across such complex and different experiences, and equally it demands an evolution of privacy technologies to keep your data safe and private.

Source: How we achieve privacy through innovation

Get to know our privacy and data tools

Google Blog – 1.29.23

As people’s expectations for privacy online shift, publishers are experimenting with new strategies to position their businesses for the next era of digital advertising. We believe the key to finding success in the privacy-first future lies in the unique relationships you’ve formed with your audiences. By investing in solutions that deepen these relationships, you can build trust and valuable first-party audiences to boost your revenue potential.

Source: Get to know our privacy and data tools

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