Western Digital Blog – 3.12.24
Aradhita Parasrampuria’s career in fashion was never in doubt, even as a little girl in Gujarat, India. Her hometown is a center of the fashion industry in India, so from an early age she was surrounded by artistry and design.
“My whole childhood I was immersed in the world of fashion,” Parasrampuria recalled. “I thought it was just so glamorous.”
While flashy depictions of New York enamored the young Parasrampuria, her work today occupies a different space. Blending fashion, design, science, and sustainability, her focus is holistic and rooted in a connection to the planet and its people. Leavened by an interdisciplinary approach, Parasrampuria sees a path forward for fashion that doesn’t sacrifice community or climate for creativity.