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Google Blog – 2.6.23

The start of a new year is the best time to revisit your advertising strategy and prepare for what lies ahead. Last year, for the first time ever, people spent more time streaming video than watching linear TV and over half of all global video impressions happened on Connected TV (CTV). To capitalize on this shift, you need the right technology to uncover new opportunities, maximize your revenue, and give you the flexibility you need to deliver a seamless video ads experience.

Source: Four ways to build for streaming video in 2023

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