Amazon Blog – 5.6.22
Customers tell us that product reviews are one of the most useful features in our stores and a key reason why they enjoy shopping at Amazon. Reviews give customers the confidence to buy or not buy a product, and reviews also provide a way for honest entrepreneurs to differentiate their products from similar items. But reviews are only beneficial if they accurately reflect people’s real experiences with a product.
Source: Amazon continues legal actions to protect customers from fake reviews