The history of Prime Day

Prime Day came to life for customers on July 15, 2015, as a way to celebrate Prime members on Amazon’s 20^th birthday. We continue to innovate on behalf of the customer, with Prime Day growing each year. Prime Day 2019, will be the longest ever, set for 48 hours – July 15 and 16 – around the world. So, we’re taking a look back at the history of Prime Day.