Amazon Blog – 8.14.23
Customer reviews are one of the oldest and most important features on Amazon. When we first launched reviews in 1995, the idea was radical. People scratched their heads when we said we want to give customers the opportunity to voice their honest opinions on products—the good, the bad, and everything in between. While the idea wasn’t universally embraced, it was embraced by our customers.
Source: How Amazon continues to improve the customer reviews experience with generative AI