VidMob Blog – 8.13.18 (8.9.18)
As we learned from our recent study on the State of Social Video, Millennials and Gen Z spend more than half of their time watching video on social apps. The dominant app that occupies 25% of this viewership? YouTube. It gets juicier: YouTube’s year-over-year growth among these groups continues to grow too, by 59% for Gen Z and 46% for Millennials.