Nimble Blog – 4.25.23
Greenwashing is the deceptive practice of making companies appear more environmentally friendly than they really are. As brands face increasing pressures to reduce their negative impact on the planet, this marketing ploy has unfortunately penetrated most industries today, including tech accessories. While many companies may truly desire to act more responsibly, executing can pose some major challenges. The positive news is that new technology exists for brands to access and implement without much prohibitive costs. It’s now a matter of demonstrating a genuine commitment to progress, and living up to the claims.
Source: The Grass isn’t Always Greener