Companies are ‘flex-washing’ to attract talent – but there will be a backlash

Jabra Blog – 9.12.22

When we think about flexible work, greenwashing may not be the first thing that comes to mind, but it’s more relevant than you might realize. Just as companies have overstated and put a spin on their environmental and sustainability initiatives to appeal to growing consumer preferences for green brands, many are falling into a similar pattern with their flexible work policies and are treading dangerously close to “flex-washing.”

Source: Companies are ‘flex-washing’ to attract talent – but there will be a backlash · Jabra Blog