VidMob blog – 12.12.22
Every year, once Halloween is over, brands face the ghoulish task of making a successful marketing splash to ensure Christmas sales enhance their bottom line. With some major retailers having already rolled out their holiday campaigns this year, panic is likely to be setting in among others that are looking to stand out to customers at this key time. Yet, despite the festive season being a ‘must win’ period, many advertisers continually apply the same stale marketing techniques year after year.
Source: Can’t Outspend the Competition? It’s Time to Get Creative.