IBM Blog – 4.1.19 (3.28.19)
Connected cars offer enormous potential. As noted by a 2017 Foley and Lardner study, 77 percent of auto industry professionals expect the automotive sales market to change substantially as bundled connected services become the norm. According to Gartner , this new market demands a customer-first strategy that hinges on differentiation to capture user interest and create brand loyalty.
Read more: Vehicle-as-a-Service: Driving Differentiation in the Connected-Car