VidMob Blog – 9.24.18 (9.20.18)
Every day, thousands of tutorials and unboxing videos are uploaded to social media platforms. While these videos that highlight product utility and performance garner millions of views every day, younger audiences have traditionally not used videos as their primary method for exploring and researching products. This is beginning to change, as younger generations now favor videos when it comes to researching a product. This presents a huge opportunity for brand marketers who are looking to increase brand awareness and product exposure online, especially to these younger audiences.
Read more: Younger Audiences Now Use Video for Product Insights and Reviews