VidMob Blog – 8.8.18 (8.6.18)
It’s no surprise the generations that were raised on media are most drawn to motion-based content on the web. Gen Z spends over 40% of their digital time watching video versus looking at static images and reading articles. Most of their digital time is spent on social media by way of mobile apps. Any advertiser that wants to connect with consumers under the age of 37 needs to be prepared to speak in video. Not just any kind of video. Gen Z and Millennials are gravitating toward specific types of video ads and have pretty firm opinions on what deserves their attention.
Read more: What Gen Z and Millennials are Watching & What That Means for Marketers • VidMob