Adobe Blog – 11.14.18 (11.13.18)
Retailers have already started their preparations for the busiest time of the year — the five consecutive days starting Thanksgiving Day and concluding Cyber Monday. Although many consumers will brave the mad rush and adrenaline of Black Friday in physical stores, many others — actually around 122 million people last year, according to the National Retail Federation — intend to do some or all of their holiday shopping online.