TiVo Blog – 1.4.24
Consumption of in-car entertainment is rising. While smart TV ownership shows a general correlation with income and an inverse relationship with age, there is surprisingly minimal variation in smart TV ownership among respondents from rural, urban and suburban areas. Approximately 74-76% of respondents in each category reported owning a smart TV.
Source: Smart TV Ownership has Increased 5% YOYTiVo Q2 2023 Video Trends Report –