TiVo Blog – 5.21.24
Amidst a larger industry shift, consumers are reassessing their video streaming habits, balancing usage with cost considerations. The ongoing challenge of content discovery has become a point of frustration, with users often navigating through multiple options before settling on what to watch. Former cord cutters are returning to traditional pay TV, unable to find all their desired entertainment elsewhere.
Source: Pay TV Churn Declined 8% Year over Year, Signaling a Shift to Cord Reviving –