There’s a lot of conversation going on right now around digital apps; only it’s not about TikTok or Twitch. Instead, it’s about the spike in the number of app scams taking place every day—many of them impacting younger consumers.
McAfee is tracking an increase in the use of deceptive popups that mislead some users into taking action, while annoying many others. A significant portion is attributed to browser-based push notifications, and while there are a couple of simple steps users can take to prevent and remediate the situation, there is also some confusion about how these should be handled.
Ahhhh. Can you feel it? Summer is so close. Everything feels a little more buoyant, a little brighter. We’re in the home stretch of social distancing, a sense of normalcy is returning, and there’s a collective energy that’s ready to throw the screen door open, run outside, and pounce on summer.
There’s no doubt you’ve established great digital ground rules that worked well during quarantine. However, as we begin the mental trek toward some degree of our former life, summer may be the perfect window to think about a digital reset.
Of all the pastimes that took off during the pandemic, it’s not surprising that online gaming was one of them. After all, gaming offers excitement, new experiences, and social interaction, all from the comfort of home. It’s no wonder then that the gaming industry saw a 20% increase in revenue in 2020, as new and previously-retired gamers returned to this pastime.
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