Select Page

Roku Blog – 7.22.20 (7.21.20)

roku cord cutting study

Today, we announced findings from our annual Cord Cutting study, including new insights from U.S. consumers about how the COVID-19 pandemic is influencing the shift to streaming. The study found that approximately 32% of U.S. households don’t have a traditional pay TV subscription, while another 25% of households, identified as Cord Shavers, have cut back their service. 45% of these Cord Shaver households stated they are likely to cut the cord fully in the next six months.

Source: New cord cutting insights amid the COVID-19 pandemic

jQuery(document).ready(function($){ $(‘.et-social-icon .icon’).each(function(){ $(this).find(‘a’).attr(‘target’, ‘blank’); }); });