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Better packaging, happy pets, and a win for the environment

Amazon Blog – 5.23.19 (5.20.19)

How do you box up 40 pounds of dog food and make it less likely to rip and spill during shipping? The answer is surprising.

“It seems counterintuitive that taking away packaging would result in a better experience,” said Brent Nelson, principal product manager of the Customer Packaging Experience at Amazon.

Read more: Better packaging, happy pets, and a win for the environment

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