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As Online Prices Increase, Consumers’ Purchasing Power Declines

Adobe Blog – 7.13.20

If June is any indication, what consumers didn’t spend in the first half of 2020 could cost them in the next six months. According to Adobe’s June Digital Economic Index (DEI), consumers are getting less for their online dollars for the first time since the company began tracking digital purchasing power (DPP).

Source: As Online Prices Increase, Consumers’ Purchasing Power Declines

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