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Softbank Blog – 12.9.18

As the new year begins, hoteliers are celebrating a stronger than expected 2017. Occupancy grew 0.5 percent, average daily rates grew by 2.1 percent, and revenue per available room grew 2.5 percent. The industry is facing pressure to evolve to new customer expectations and market pressures, but has remained largely resilient in the face of major disruptors like Airbnb.

Read more: Three Tech Innovators Amongst US Hotels

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